Rewarded-Video Paywall · Concept Demo

Watch 15 seconds. Unlock the story.

Two clean, ad-free article pages — CityAM and The Telegraph — recreated faithfully. Scroll into either story and a rewarded-video gate appears: watch the 15-second ad (skippable after 5s) and the full article unlocks, exactly like a rewarded ad in a mobile game.

CityAM · Retail

Reeves food tariffs policy will ‘barely touch the sides’ on supermarket prices

Open article

The Telegraph · Companies

Brick factory closes after 139 years as housebuilding collapses

Open article

How the flow works

1

Reader scrolls into the article. A rewarded modal appears: “You’ve read 3 articles this week.”

2

They tap the CTA and a fullscreen 15-second video ad plays with sound.

3

Skip unlocks at 5 seconds; the ad still runs its full 15 if left to play.

4

On skip or completion the gate lifts and the full article is readable.

Ad source: assets/ad-15s.mp4 · letterboxed 16:9 player Unlock state persists per page — use Reset to replay.